Netflix needs to suck it up and accept that they have competition. It's not like they are making their customers happy ( Holding back on how many movies they will send if you rent too much ). So what if Blockbuster rents movies online also, they are not the only ones, public libraries , Intelliflix , and others. Netflix is probably worried also that you get 2-4 free rentals a month from the stores with Blockbuster.